Content Marketing Strategy

Content Marketing Strategy

We tailor a bespoke content marketing strategy for each client. Our experienced copywriters know exactly how to make words sell.

Content marketing is much more than creating, distributing and sharing content in order to engage audiences, generate leads, improve branding, and other marketing goals you can serve with content marketing.

A content marketing strategy (not to be confused with a content strategy) analyses the different ways content marketing can be used across the buyer’s journey, the customer life cycle and/or the different customer (experience) touch points but it goes beyond that. Essentially a content marketing strategy looks how content marketing can be used in a strategic way as such and for and with other marketing, customer and sales strategies.

A content marketing strategy answers questions such as:

  • Who are the buyer personas and what are their content needs and preferences?
  • Which marketing and other organizational goals can we realise or improve by better using content marketing?
  • Which content marketing metrics and KPIs do we need to gauge success?
  • How will we structure the internal organization?
  • For which other marketing goals and even business purposes – on top of the usual suspects – can we use content marketing?
  • How is the industry you are in changing?
  • What questions do we need to answer and steps do we need to plan to put our content marketing strategy in action?
  • What existing budgets can we tap into to better achieve the goals using content in areas where return is below expectations ?
  • How do we forecast and get budgets when no existing budgets can be tapped into or adapted? 
  • Which organizational processes, stumbling blocks, competitor data, management goals, customer insights, business stakeholders, teams, external partners,            overall marketing priorities, etc. do I need to know in order to succeed?

 

Our full-service SEO team integrates content into a complex strategy to increase your site’s visibility and conversions.

Industry News

Up-to-date industry related posts that inform, educate and entertain readers leading to an increase in social media engagement, improve your online reputation and gain credibility.

Case Studies

Inspire confidence in your target audience with in-depth reports to summarize projects from start to finish and explicitly document the results achieved in performance measures.

Content Strategy

Achieve your business objectives with a comprehensive business analysis Content Strategy provided by our highly qualified copywriters and analysts.

Interviews Writing

Gain authority in your industry or business by sharing comments from industry experts. Share their expertise and you will immediately see feedback from your audience.

Press Releases

Boost your online profile and increase your website traffic with outstanding newsworthy stories about your brand, submitted to news portals and press release distribution services.

White Papers

Promote your business with high-quality white paper marketing that will substantially increase your social media engagement levels and solidify your position in the industry.

Our web design projects

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116

Industry News Added

248

Case Studies Added

43

Successful Content Strategies

35

Interviews Taken

We are aware of the importance of a successful content marketing campaign, which is why we create informative, engaging and persuasive content that captures customers’ interest. We tailor a bespoke content marketing strategy for each of our clients.

Effective Copyrighting

We provide content that will convince web users to click through to your website for special offers, to purchase your products or contact you about your services, because our experienced copywriters know exactly how to make words sell.

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Let us help you get your business online and grow it with passion

Attract and persuade your target market and increase your website’s visibility in the search engines with the content provided by our professional copywriters.

Testimonials

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