What is AI Mode in Google Search?

Google AI Mode is a search experience that uses generative AI to provide comprehensive answers, synthesising information from multiple sources rather than just listing links. It was announced at Google I/O 2025 and has surpassed 1 billion users.

How do I get my business to appear in Google AI Mode?

To appear in Google AI Mode, focus on E-E-A-T signals, comprehensive topic coverage, clear schema markup, and being cited by trusted third-party sources. Technical SEO foundations — fast loading, mobile-friendly, crawlable — remain essential.

AI Search Is Becoming the New Homepage

Google AI Mode surpassed 1 billion users. Online discovery is shifting to AI-mediated recommendations. Here's what online businesses must do to stay visible in AI-first search.

What this page covers

Google AI Mode surpassed 1 billion users. Online discovery is shifting to AI-mediated recommendations. Here's what online businesses must do to stay visible in AI-first search.

Think SEO is a Manchester-based agency founded in 2000 and led by Dan Pattemore. The relevant next step depends on the website, market and customer journey, so recommendations are scoped to the evidence rather than promised as a fixed ranking or AI-search outcome.