If you have a physical location or serve a local area, your Google Business Profile is your most powerful SEO tool. Here's how to optimise it.
A Google Business Profile is a free business listing that appears in Google Search and Google Maps. It shows your:
Local searches are huge. When someone searches "SEO agency near me" or "plumber in Manchester", Google shows local results. If your profile isn't optimised, you won't rank.
1. Complete Your Profile 100%
Fill in every field: business name, address, phone, website, hours, categories, description, photos, and more.
2. Use Accurate Information
Make sure your name, address, and phone match exactly across your website, Google Business Profile, and other directories.
3. Add High-Quality Photos
Add photos of your business, team, and work. Google prioritises profiles with photos.
4. Encourage Reviews
Reviews are a major ranking factor. Ask customers to leave reviews on your profile.
5. Respond to Reviews
Respond to all reviews, both positive and negative. This shows you're engaged.
6. Post Regular Updates
Use the "Posts" feature to share updates, offers, and news. This keeps your profile fresh.
Your Google Business Profile is your local SEO foundation. Optimise it fully and watch your local rankings improve. Need expert help? Check out our local SEO services.
Get a free SEO audit and discover exactly what's holding your site back. No obligation, no sales pressure.
Core Web Vitals are a critical ranking factor. Learn what they are, how to measure them, and the specific fixes that improve your site's performance and rankings.
Topical authority is the foundation of modern SEO. Learn how to build a content strategy that establishes your site as the definitive resource in your industry.