What Is Generative Engine Optimisation (GEO) and How Does It Work?

Generative Engine Optimisation is the practical work of making a business website easier for AI-led search experiences to discover, understand and use as a reliable source. It builds on technical accessibility, accurate business information, original answer-led content and credible external signals.

Is GEO different from SEO?

GEO is best understood as SEO applied to AI-led search experiences. For Google’s generative features, the foundational requirements remain crawlable, indexable pages, useful content, a clear technical structure and a strong page experience.

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