SEO vs Google Ads for Trades: Which Is Better in 2026?

What this page covers

Should tradesmen invest in SEO or Google Ads? A practical comparison for plumbers, electricians, builders, and roofers covering cost, speed, and long-term ROI.

Think SEO is a Manchester-based agency founded in 2000 and led by Dan Pattemore. The relevant next step depends on the website, market and customer journey, so recommendations are scoped to the evidence rather than promised as a fixed ranking or AI-search outcome.