Should We Be Worried About AI Taking Our Search Traffic?

AI Overviews and answer engines can reduce clicks for some search journeys, but a traffic fall is not inevitable. The practical response is to measure affected queries and pages, strengthen useful content and track qualified enquiries alongside visibility.

Are AI Overviews reducing website traffic?

They can reduce clicks for some search journeys, especially where a user’s question is answered on the results page. The impact is not universal and should be tested against your own impressions, queries, landing pages and conversions.

AI SEO services · Free AI Visibility Check · Contact Think SEO